Putting pen on paper would be easy. But not writing a blog. Learning how to write a blog post needs plenty of things to be concentrated. And at the end without forgetting the main thing – engage your reader.
How to write a blog post, is pretty similar to cooking some new dishes. Yes, you read that right. You can watch a video on YouTube plenty of times. But nothing can prepare you for the real thing like getting dish perfect and tasty while you mix the ingredients. Or something.
Now that I’m done with why knowing the basic rules is important to write a blog, let’s get down to business that to know How to write a blog post.
Just imagine what your business would be like, without blogging. You feel banging your head against the wall. Right? In this online world, content is king and so blogging. Blogging grows your business. But on the flip side, not just a blog. Only attractive blogs can attract the audience. It depends on your ideology about how to write a blog post.
Ok, I know what you’re thinking. How can it be attractive? Though you know blogging is the main thing to grow business, you should also know-how.
In this article, I’ll show you How to write a blog post in an attractive way that users actually read. Will explain simple steps that could attract the audience. A blog that a user actually wants to read. Mainly, a blog that makes the reader engaged in 2020.
So, let’s get started.
How an article can get consistent visitors?
Before staring to know How to write a blog post, Let’s understand this first.
Consistent visitors mean, the article is getting daily a good number of visitors and day by day the number is increasing. And these visitors are purely organic.
If you put an ad and social sharing of your article it will give you the visitors only for that instance. When you’re done with the paid ad and the social shared post gets old there will be a drastic drop in the visitor’s number to the same post.
So, having a good volume of search keywords in which niche you want to write is the most important step of all.
Now Let’s discuss all the steps involved in writing a good blog post.
Step 1: Plan
The total process of writing a blog post often takes more than a couple of hours. Even if you can type seven words per minute. Even if you are sharp enough.
From the initial point of having an idea to the final point of hitting the “Publish” button, you might spend several days. But it is important to spend all those vital hours on planning. Yes, on planning your post. Mainly, on thinking about your post before you write it.
Long before you draft your ideas, you have to make sure you have everything in your mind. Skipping the planning stage can make you dumb. Whereas, doing your homework will save you time. It would help you to develop good blogging habits.
Step 2: Follow a Format
Sometimes, it’s better to freeze in your tracks.
It is always important to follow a format in the process of How to write a blog post.
You could have various suggestions, thoughts and much more. You could listen to all those to get what the headline of the post promises. Mainly, keep the format consistent.
If you don’t, then content comes unpolished.
Most of the time, bloggers overlook this. But it’s very important to fix it.
Separate your subheads. Listen to them back to back. By this, you can know if there is any drift.
Say your post is called “10 ways to stay healthy”. You have a subhead for each of the ten ways.
You have to follow a consistent format for these subheads.
Let them be as follows:
Wake Up Early
Exercise Every Morning
There is Nothing Best Than Nighttime Meditation
The first three subheads start with an action explaining to readers what to do. All those are of consistent format. But all of sudden, the fourth subhead breaks the flow.
The fourth subhead doesn’t start with a verb. And it’s much lengthier than the other three. This
Inconsistency may distract the readers.
Step 3: Create Headline That Readers Can’t Resist
Without meaningful and attractive headlines, it’s no matter what you write. The main thing that brings readers to your page is the headline.
For Example consider this article headline “How to write a blog post” with which you came this far.
Most importantly, have headlines that relate to the content in the blog. Don’t make the reader confused and disoriented. It’s the major point you have to remember how to write a blog post in an attractive way.
The best blog post is possible only when you start it with the best. Have conciseness and clarity. Spend enough time creating quality yet engaging headlines. The headline should imply the right destination. It has to keep them eager for your advice.
Follow the below-given rules to get the headline right.
Pick a lip-smacking Topic. It has to captivate the interested audience.
Your headline should not make fake promises. Keep the benefit specific. Keep it narrow. Make readers feel they get the solution to what’s bugging them.
Serve your audience. Know them by their comments and feedback. The more you know them, the better you serve.
Engage Your Senses. Go for tangible headlines rather than Vague headlines. To create tangible headlines, assume yourself in the shoes of your reader. Think about how they feel.
Step 4: Build a captivating lead paragraph
We, being humans, get caught by first impressions, right?
And it’s applied for blogging too. Why waste readers’ time with unnecessary details and silly little tales?
When it comes to online – people’s attention spans are very little. So, the introduction paragraph is very crucial. Don’t make it prolonged. Let it be crispy. Hook your readers. If not, you will lose them forever.
Bonus: Start your saying with a question or quiet. Start with an audacious statement. You only have one shot. Make it happen.
Step 5: Write an outline
Just having an attractive headline and attractive first paragraph is not enough. You have to engage the audience throughout the writing.
To kick things off, have pre-planner ideas. Put your ideas down. Have them into some form of structure. Read them out, add if any points required. You don’t have to be super concrete at this stage. But have an as the “base” of your post. It would help you to be cautious.
Plan your broad topic. As discussed earlier, fill sub-topics for each section. Give each section a name.
Step 6: Prepare a rough draft
After you finish your outline, start off a rough draft. Use your headers and sub headers as a guide. Research on them. Getting them out helps you to get the best. It avoids any form of interruptions to your writing.
This helps you to not repeat the ideas.
Don’t repeatedly re-arrange your outline. Make things flow better. Make them with ease to read. For sure, don’t rewrite the same sentence. Don’t make the reader bored.
However, it’s easier said than done. I, myself rewrote the same sentence two times. But still, try to minimize it. And keep doing. It would be quite impossible to write a perfect first draft. But don’t beat yourself up over how to write a blog post.
You would have a lot of them to edit. Make it perfect later. This step is about getting ready for perfection. So that you have something tangible to work out.
Once you are done with the draft, look it over. Fix all the glaring issues. For instance, if it’s clear to you that section c should come before section b, then change it immediately.
Change awkward sentences you feel. Fix grammatical issues. Yourself re-check for your mistakes.
Step 7: Take review and feedback
Once you are done with the draft, it’s time to get better. But it’s not just your opinion. Different people have different tastes. Blogging has to satisfy most of the people. It’s not just you or another person.
So, make it done by getting a second opinion. Maybe even a third person. Accept their suggestions. In fact, their criticism too.
Show your draft to good editors. Don’t have an editor? Don’t worry, show it to your friend. It would absolutely go well. What’s important here is to get an impartial pair of eyes on your writing.
Probability is that a third person would be able to point out loopholes. They could recognize poor flow that you wouldn’t be able to spot on your own.
Make sure you are aware of the issue. Fix them as much as you can. No one can satisfy all. But try to satisfy at least more readers. Accept that your blog post will never be perfect. But make it perfect as much as you can make it. Taking feedback helps you to keep things organized.
Step 8: Use Required Images Effectively
Writing online is different from writing for print. Just having plenty of content neither attracts nor engages the audience. Importantly, in this busy world, people simply don’t have the time. They always avoid lengthy blog posts without some visual stimulation. They prefer to read blogs with photos.
Even an error-free, well-organized blog post consisting of plenty of text is likely to send your reader back. And it’s why it is important to include images in your posts.
Images add attractiveness. They make your blog eye-catching. They make your blog post flow effectively. The main reason to include images in your blog posts is to break up the text.
Interesting images throughout the blog post seem less intimidating and more visually appealing. Mainly, a well-chosen image can help lighten the tone of your posts. They can infuse some much-needed humor also into a piece.
Images make complex topics also understandable easily. That’s why images are an essential part of your blogging. If you wish to expand your audience, then go for images. Go for charts, tables, diagrams, infographics, and any other visual assets that can help your readers understand even the complex topics.
Step 9: Don’t be afraid to make cuts. Give a great conclusion
Keep sentences short and paragraphs shorter. Nothing makes a reader angry then reading a huge text. Make it simple. Do some sacrifices. Though you feel a particularly long sentence to be present, make it shorter.
Make them short and sweet. The shorter the paragraph, the more likely your readers are to keep going. Make every post as good as it can be, learn from the experience, then move on. Don’t be afraid to make cuts. You shouldn’t be afraid to make editorial decisions. If something doesn’t work, whether it be a sentence, a paragraph, or even a whole section, don’t hesitate to cut. Be ruthless with your work.
Finally, conclude your article as a solution or conclusion of your introduction paragraph. For example, if you have asked some questions in the introduction, the conclusion should be its answer. Use attractive words like All in all, To wrap up and much more to conclude your article in a friendly tone.
Extra pro tips:
Apart from the nine steps mentioned above, keep these extra shots in mind. While you are all ready to edit your blog.
Don’t Be Lazy:
Ensure all the necessary information is contained within the post itself.
Use bullet points to group related topic ideas and make them more digestible.
Don’t try to follow the styles that don’t come naturally to you.
Make it simple:
It’s not a journal. Break down complicated wordings. Don’t confuse your readers. No one is free to check synonyms. Right?
Just be far too contradictory statements.
Be very smooth:
Make each sentence and paragraph flow seamlessly into the next.
Don’t Lecture. Just motivate:
Readers should feel like you’re on their side. But not as you are giving a Lecture. So add emotions. Write with enthusiasm and Passion.
Make it Easy on the Eye:
Just two to five sentences are your goal. Break down all large paragraphs into small engaging sentences.
Check out SEO:
Make sure you have used your main keyword phrase. Also, make sure, even the other keywords are used at least once. Write a good meta description of 150 characters along with your main keyword.
Take a Trash out:
Pick out all unnecessary sentences, words, sentences, paragraphs, etc.
Keep only absolutely essential sentences to convey your message.
Do it with perfection
Fix all typos, grammatical errors and spelling mistakes. Make it error-free.
All in all….
Blogging is one of those types of works that would look easy until you step into it. You should be thorough about how to write a blog post.
Luckily, it does get easier, and with time and practice, you would blog like a pro in no time.
Now take up your digital pen, go forth, and blog like a Pro.